Political Campaign Workshop

Political Campaign

For the political campaign workshop, my group chose to focus on a fun approach to highlight the need for electronic devices to be allowed and integrated into a college learning environment, thus The Screensaver Party was born. The goal: Electronic devices should be allowed in all college classes. The Slogan: Electronics for all!

Since our goal was to bring electronic devices into every class, it seemed only natural to want to campaign through social media, and utilize the power of memes to convey our message. Using memes was a quick cost efficient way to spread the word about the campaign. It allowed us to easily sum up our message, and deliver it to the people who would be most affected by it. When people supported our cause, they would repost our memes, spreading the word to their friends and their community. We wanted to use hashtags such as #stopkillingtrees to highlight the importance of switching to a paperless classroom. That demonstrates that the need for electronics being used in every classroom isn’t just about transitioning into a modern society, but also could have a actual positive impact on the environment.

Our campaign would be based on making people feel happy, and want to be involved in a movement. In theory, using this method of “propaganda” is a great way to reach our target audience. With more time, I feel as though this could end up being a very successful campaign. By incorporating humor, while maintaining our message of progression and conservation, the campaign could be warmly received to students looking for a change in classroom politics across the nation.