Environmental Campaign

Surfrider Foundation- environmental campaign

Water is one of the few things that everyone around the globe can impact at a local level. A big factor in global ocean health is just getting people’s attention. Getting people to stop and understand that small lifestyle changes can have a global impact on the environment. That is why Nonprofits such as the Surfrider Foundation need clever ways to get people more motivated to take action, and to help spread their message.

The Surfrider Foundation has been actively campaigning to protect oceans, waves, and beaches since 1984.  Of course, the ways of reaching out to people through advertising have changed a bit since then. Today, the Surfrider Foundation actively promotes visibility through Activist Spotlights, where members of the foundation have a chance to be seen on the front page of their website, and show how members of the community are helping to keep the ocean healthy.

Another way the Surfrider Foundation is reaching out to a new demographic is through the use of their twitter campaign #everydropcounts.  Every Drop Counts asks people to pledge to skip a shower on March 22, World Water Day. Once you take the pledge, a link brings you a webpage that shows how much water you will help save just by skipping one shower for one day. Then Surfrider Foundation dares people to keep going, and keep up their water saving efforts.

Also, the Surfrider Foundation promotes visibility by showing local community campaign efforts. California alone has 35 active campaigns throughout the state, and through Surfrider,  people who are interested in becoming more active in their local water conservation can find on a map active campaigns near them. From protecting beach ecosystems to working to “rise above plastics” everyone can find their niche.