Consumer Behavior- Air France

A day in the life

Air France

The ad for Air France is very chic. The model looks like she just stepped out of a modern day Versailles, and hoped on a plane for a spur of the moment getaway. Of course the Palace of Versailles is one of the most decadent buildings in Europe, so it seems that Air France is trying to promote themselves as a primer European airline for international businessmen.  Their consumer must be able to afford a business class ticket, but would be unwilling to pay more to upgrade their flying experience to a different airline. I’m going to assume the target consumer is a man; female models are used a lot to market to men. He probably has a demanding work schedule, but does take time to enjoy some of the finer things in life.  His wife also has a demanding job, but their combined salaries provided their family with high end goods. He does need to travel a lot for work, and as a result would like to travel in comfort.

1.Gender Split -Men

2. Age-  30+

 3. Marital Status- married

 4. Job – business/marketing

5. Car – BMW

6. Urban/Rural- urban

7. Grocery Shopping – Wholefoods

 8. Favorite Clothing Brands – High end

 9. Favorite Music – Alternative, Folk rock

 10. Favorite Movies – Wolf of Wall St

11. TV – House of Cards

12. Alcoholic Drink – Top shelf Whiskey

13. Non-Alcoholic Drink –Pellegrino

 14. Favorite Type of Eatery - Steakhouse

15. Fragrance – high end

16. Sporting Activity -Skiing

17. Vacation Destination -  Ski resort

18. Dog or Cat.- Dogs

19. Kid’s Names- George, Ava

20. Mac or PC- Mac

“Let them fly coach”